This is the first of my monthly round ups where I will recap on the month. March has been a very busy month as “Drones, The Human Condition” launched on Steam Greenlight. I have been concentrating on spreading the word about Drones, marketing is not my strong point and it feels quite dirty to keep spamming social media with Drones links, but needs must. I created a video trailer, banner ads and audio samples embedded with secret messages. I posted the material on YouTube, Twitter, Facebook and Steam. Analyzing the traffic Steam leads with Facebook taking second and Twitter making up the top 3. This is not really a surprise when you consider that when someone clicks your Greenlight link on social media they then have to sign in to Steam via a browser and maybe have to go through the Steam Guard system. In contrast if someone clicks your link on Steam they are already signed in. This seems problematic in the sense that your initial marketing audience is your friends, but my friends have been a god send and very appreciated support in spreading the word.
Marketing on Steam seems a lot like a tug of war, fighting between people you reach with your campaign and groups of Steam trolls who set out just to down vote Greenlight games. These trolls usually only have one or two games on their accounts (usually “CSGO“) and under one year membership, so I feel safe in saying these guys are not my target audience, but it is a real pain in the ass when you ease off your marketing to work on the game as these groups have a real negative effect on numbers. Being a one man team, finding the balance between game development, marketing and parenting is “Dark Souls” hard, but I completed “Brothers: A tale of two sons” with one hand and my chin, so I feel confident I can pull the numbers back, finish the game on time and enjoy the warming weather with the family.
The stats for March: (I will gather more stats next month)
Twitter Followers: 382
YouTube Subscribers: 7
Facebook Group Members: 78
Drones Greenlight Top 100: 15%
I have also been making a big push on the Drones to do list, you can view it here Trello. But here are a few screenshots and audio samples.
Time is precious so I will wrap this up here. Until next time 🙂